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CONSUMER PACKAGED GROWTH. Austin Business Journal ARTICLE
SXSW reports 2023 economic impact — Link
“The 2023 South by Southwest Conference and Festivals and SXSW EDU generated nearly $381 million in spending for the Austin economy, according to a SXSW economic impact report released Nov. 14. That’s a bit higher than the $356 million reported in 2019 before the pandemic clouded event numbers.
The 2023 figure encompasses money spent by attendees, SXSW and its partners at local hotels, venues, bars and restaurants, theaters, caterers and production equipment rentals, among others.
Our partners at KXAN News have more on the numbers here, including a link to the full report issued by SXSW, which takes place every March and blends music, film and technology pros.” — Austin Business Journal